{"id":37166,"date":"2026-06-01T19:31:38","date_gmt":"2026-06-01T17:31:38","guid":{"rendered":"https:\/\/www.chameleoon.sk\/blog\/uncategorized-cs\/co-resit-drive-marketing-nebo-logistiku\/"},"modified":"2026-06-19T11:04:26","modified_gmt":"2026-06-19T09:04:26","slug":"co-resit-drive-marketing-nebo-logistiku","status":"publish","type":"post","link":"https:\/\/www.chameleoon.sk\/cs\/blog\/e-shop\/co-resit-drive-marketing-nebo-logistiku\/","title":{"rendered":"Co \u0159e\u0161it d\u0159\u00edve: marketing nebo logistiku?"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t
\n\t\t\t\t

Tuto chybu<\/em> d\u011bl\u00e1 v\u011bt\u0161ina e-shop\u016f<\/h2> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t

Vynakl\u00e1daj\u00ed pen\u00edze na marketing, ale nezvl\u00e1daj\u00ed z\u00e1klady logistiky. V\u00fdsledek? R\u016fst, kter\u00fd bol\u00ed. <\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\"marketing\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t01 - Uzn\u00e1n\u00ed\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

\"Pot\u0159ebujeme dal\u0161\u00ed objedn\u00e1vky\"<\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Jedn\u00e1 se o nej\u010dast\u011bj\u0161\u00ed fr\u00e1zi v elektronick\u00e9m obchod\u011b. Tak\u017ee se zap\u00edn\u00e1: <\/p>\r\n\r\n

\r\n\r\n
\r\n <\/span>\r\n
Dal\u0161\u00ed reklamy<\/span> - vy\u0161\u0161\u00ed rozpo\u010dty<\/span><\/div>\r\n <\/div>\r\n\r\n
\r\n <\/span>\r\n
Nov\u00e9 kan\u00e1ly<\/span> - Roz\u0161\u00ed\u0159en\u00ed dosahu<\/span><\/div>\r\n <\/div>\r\n\r\n
\r\n <\/span>\r\n
Agresivn\u011bj\u0161\u00ed kampan\u011b<\/span> - tlak na v\u00fdkon<\/span><\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n

A ano - objedn\u00e1vky p\u0159ijdou<\/strong>.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\"e-shop\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t02 - Realita\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

P\u0159i\u0161ly rozkazy. A s nimi chaos.<\/em><\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Spolu s objedn\u00e1vkami v\u0161ak p\u0159ich\u00e1zej\u00ed i probl\u00e9my:<\/p>\r\n\r\n

\r\n
\r\n nem\u016f\u017eete si zabalit<\/span>\r\n <\/div>\r\n
\r\n jsou p\u0159id\u00e1v\u00e1ny chyby<\/span>\r\n <\/div>\r\n
\r\n z\u00e1kazn\u00edci \u010dekaj\u00ed d\u00e9le<\/span>\r\n <\/div>\r\n
\r\n st\u00ed\u017enost\u00ed p\u0159ib\u00fdv\u00e1<\/span>\r\n <\/div>\r\n
\r\n podpora neodpov\u00edd\u00e1<\/span>\r\n <\/div>\r\n<\/div>\r\n\r\n

A najednou se nezab\u00fdv\u00e1te r\u016fstem. M\u00e1te co do \u010din\u011bn\u00ed s chaosem.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t03 - Mechanismus\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Marketing tento probl\u00e9m nevy\u0159e\u0161\u00ed. Jen ho to urychl\u00ed.<\/em><\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kdy\u017e backend nest\u00edh\u00e1, marketing to nezachr\u00e1n\u00ed. Naopak: <\/p>\r\n\r\n

\r\n
\r\n v\u00edce objedn\u00e1vek = v\u00edce chyb<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n v\u00edce chyb = v\u00edce st\u00ed\u017enost\u00ed<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n v\u00edce st\u00ed\u017enost\u00ed = m\u00e9n\u011b spokojen\u00fdch z\u00e1kazn\u00edk\u016f<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n m\u00e9n\u011b spokojen\u00fdch z\u00e1kazn\u00edk\u016f = hor\u0161\u00ed dlouhodob\u00fd r\u016fst<\/span>\r\n <\/div>\r\n<\/div>\r\n\r\n

Marketing v t\u00e9to f\u00e1zi je jen nal\u00e9v\u00e1n\u00edm do d\u011brav\u00e9ho kbel\u00edku<\/strong>.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\"marketing\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t04 - P\u0159\u00ed\u010dina\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Marketingov\u00e9 v\u00e1hy za den. Logistika po cel\u00e9 m\u011bs\u00edce.<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n
\r\n
Marketing<\/div>\r\n
1 den<\/div>\r\n
kampan\u011b se zap\u00ednaj\u00ed okam\u017eit\u011b<\/div>\r\n <\/div>\r\n
\r\n
Logistika<\/div>\r\n
t\u00fddny<\/div>\r\n
m\u011bn\u00edte procesy pomalu<\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n

A pr\u00e1v\u011b proto v\u011bt\u0161ina e-shop\u016f naraz\u00ed. Zak\u00e1zky rostou rychleji, ne\u017e je jejich kapacita.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t05 - Psychologie\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Proto\u017ee marketing je viditeln\u00fd<\/em>.
\n<\/em><\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\r\n
\r\n
\r\n
Vid\u00edte.<\/div>\r\n
Kampan\u011b<\/div>\r\n
\u010d\u00edsla<\/div>\r\n
objedn\u00e1vky<\/div>\r\n <\/div>\r\n
\r\n
Nevid\u00edte, \u017ee<\/div>\r\n
procesy<\/div>\r\n
skladov\u00e9 chyby<\/div>\r\n
hroz\u00edc\u00ed chaos<\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n

Logistika se \u0159e\u0161\u00ed a\u017e po vzniku po\u017e\u00e1ru. Ale to u\u017e je pozd\u011b.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\r\n

Pokud nem\u00e1te zvl\u00e1dnutou logistiku, v\u00e1\u0161 e-shop nen\u00ed p\u0159ipraven na r\u016fst.<\/p>\r\n Hotovo.<\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t06 - \u0158e\u0161en\u00ed\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Co je t\u0159eba nastavit p\u0159ed \u0161k\u00e1lov\u00e1n\u00edm<\/em>.
\n<\/em><\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t

Nemus\u00edte p\u0159estat s marketingem. Ale ne\u017e za\u010dnete zvy\u0161ovat rozpo\u010dty: <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n <\/path><\/svg>\n <\/div>\n nastavit procesy<\/span>\n <\/div>\n
\n
\n <\/path><\/svg>\n <\/div>\n minimalizovat manu\u00e1ln\u00ed chyby<\/span>\n <\/div>\n
\n
\n <\/path><\/svg>\n <\/div>\n p\u0159ipravit sklad na vy\u0161\u0161\u00ed objem<\/span>\n <\/div>\n
\n
\n <\/path><\/svg>\n <\/div>\n automatizovat opakuj\u00edc\u00ed se \u00fakoly<\/a><\/span>\n <\/div>\n
\n
\n <\/path><\/svg>\n <\/div>\n urychlen\u00ed p\u0159epravy<\/a><\/span>\n <\/div>\n<\/div>\n\n

V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jen urychl\u00edte chaos.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\"\u010do\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t07 - Pozitivn\u00ed vize\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t

Pokud m\u00e1te zvl\u00e1dnutou logistiku, marketing funguje jinak.
\n<\/em><\/h3> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Tehdy je marketing v\u00fdrazn\u011b jednodu\u0161\u0161\u00ed.<\/p>\r\n\r\n

\r\n
\r\n zvl\u00e1dnout v\u00edce objedn\u00e1vek bez stresu<\/span>\r\n <\/div>\r\n
\r\n m\u00e9n\u011b chyb = m\u00e9n\u011b st\u00ed\u017enost\u00ed<\/span>\r\n <\/div>\r\n
\r\n spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edci se vracej\u00ed<\/span>\r\n <\/div>\r\n
\r\n marketing kone\u010dn\u011b podporuje r\u016fst, ne probl\u00e9my<\/span>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\n\t\t\t\n\t\t\t
\n\t\t\t\t

Objedn\u00e1vky p\u0159inese marketing.
\nLogistika rozhodne, jestli se to nepoda\u0159\u00ed.<\/em><\/h2> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t

V\u011bt\u0161ina e-shop\u016f to d\u011bl\u00e1 obr\u00e1cen\u011b.
\nTy \u00fasp\u011b\u0161n\u00e9 ne.<\/p>

Chameleoon je p\u0159epravn\u00ed syst\u00e9m,<\/a> kter\u00fd roste s va\u0161\u00edm e-shopem.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tuto chybu d\u011bl\u00e1 v\u011bt\u0161ina e-shop\u016f Vynakl\u00e1daj\u00ed pen\u00edze na marketing, ale nezvl\u00e1daj\u00ed z\u00e1klady logistiky. V\u00fdsledek? R\u016fst, kter\u00fd bol\u00ed. 01 – Uzn\u00e1n\u00ed<\/p>\n","protected":false},"author":4,"featured_media":37062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-37166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shop"],"_links":{"self":[{"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/posts\/37166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/comments?post=37166"}],"version-history":[{"count":7,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/posts\/37166\/revisions"}],"predecessor-version":[{"id":37695,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/posts\/37166\/revisions\/37695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/media\/37062"}],"wp:attachment":[{"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/media?parent=37166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/categories?post=37166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chameleoon.sk\/cs\/wp-json\/wp\/v2\/tags?post=37166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}