{"id":37170,"date":"2026-06-01T19:31:38","date_gmt":"2026-06-01T17:31:38","guid":{"rendered":"https:\/\/www.chameleoon.sk\/blog\/uncategorized-hu\/melyiket-kell-eloszor-megoldani-a-marketinget-vagy-a-logisztikat\/"},"modified":"2026-06-19T09:37:53","modified_gmt":"2026-06-19T07:37:53","slug":"melyiket-kell-eloszor-megoldani-a-marketinget-vagy-a-logisztikat","status":"publish","type":"post","link":"https:\/\/www.chameleoon.sk\/hu\/blog\/webaruhaz\/melyiket-kell-eloszor-megoldani-a-marketinget-vagy-a-logisztikat\/","title":{"rendered":"Melyiket kell el\u0151sz\u00f6r megoldani: a marketinget vagy a logisztik\u00e1t?"},"content":{"rendered":"\t\t
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A legt\u00f6bb web\u00e1ruh\u00e1z elk\u00f6veti ezt a hib\u00e1t<\/em><\/h2> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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P\u00e9nzt \u00f6lnek a marketingbe - de nem saj\u00e1t\u00edtott\u00e1k el a logisztika alapjait. Az eredm\u00e9ny? F\u00e1jdalmas n\u00f6veked\u00e9s. <\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t01 - Elismer\u00e9s\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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\"T\u00f6bb megrendel\u00e9sre van sz\u00fcks\u00e9g\u00fcnk\"<\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ez a leggyakoribb kifejez\u00e9s az e-kereskedelemben. Teh\u00e1t bekapcsol: <\/p>\r\n\r\n

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\r\n <\/span>\r\n
Tov\u00e1bbi hirdet\u00e9sek<\/span> - nagyobb k\u00f6lts\u00e9gvet\u00e9s<\/span><\/div>\r\n <\/div>\r\n\r\n
\r\n <\/span>\r\n
\u00daj csatorn\u00e1k<\/span> - Az el\u00e9r\u00e9s kiterjeszt\u00e9se<\/span><\/div>\r\n <\/div>\r\n\r\n
\r\n <\/span>\r\n
Agressz\u00edvebb kamp\u00e1nyok<\/span> - teljes\u00edtm\u00e9nyk\u00e9nyszer<\/span><\/div>\r\n <\/div>\r\n\r\n<\/div>\r\n\r\n

\u00c9s igen - a megrendel\u00e9sek j\u00f6nni fognak<\/strong>.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Meg\u00e9rkeztek a parancsok. \u00c9s vel\u00fck egy\u00fctt a k\u00e1osz.<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A megrendel\u00e9sekkel egy\u00fctt azonban probl\u00e9m\u00e1k is jelentkeznek:<\/p>\r\n\r\n

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\r\n nem tudsz csomagolni<\/span>\r\n <\/div>\r\n
\r\n hib\u00e1k ker\u00fclnek hozz\u00e1ad\u00e1sra<\/span>\r\n <\/div>\r\n
\r\n az \u00fcgyfelek tov\u00e1bb v\u00e1rakoznak<\/span>\r\n <\/div>\r\n
\r\n a panaszok sz\u00e1ma n\u00f6vekszik<\/span>\r\n <\/div>\r\n
\r\n az \u00fcgyf\u00e9lszolg\u00e1lat nem v\u00e1laszol<\/span>\r\n <\/div>\r\n<\/div>\r\n\r\n

\u00c9s hirtelen nem a n\u00f6veked\u00e9ssel foglalkozol. K\u00e1osszal van dolgod.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t03 - Mechanizmus\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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A marketing nem fogja megoldani a probl\u00e9m\u00e1t. Ez csak felgyors\u00edtja \u0151t.<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ha a backend nem tart l\u00e9p\u00e9st, a marketing nem tudja megmenteni a helyzetet. \u00c9pp ellenkez\u0151leg: <\/p>\r\n\r\n

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\r\n t\u00f6bb megrendel\u00e9s = t\u00f6bb hiba<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n t\u00f6bb hiba = t\u00f6bb panasz<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n t\u00f6bb panasz = kevesebb el\u00e9gedett \u00fcgyf\u00e9l<\/span>\r\n <\/div>\r\n
\u21b3<\/div>\r\n
\r\n kevesebb el\u00e9gedett \u00fcgyf\u00e9l = rosszabb hossz\u00fa t\u00e1v\u00fa n\u00f6veked\u00e9s<\/span>\r\n <\/div>\r\n<\/div>\r\n\r\n

A marketing ebben a szakaszban csak egy lyukas v\u00f6d\u00f6rbe \u00f6nti a p\u00e9nzt.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t04 - Ok\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Marketing m\u00e9rlegek egy nap alatt. Logisztika h\u00f3napokig.<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing<\/div>\r\n
1 nap<\/div>\r\n
kamp\u00e1nyok azonnal bekapcsolnak<\/div>\r\n <\/div>\r\n
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Logisztika<\/div>\r\n
hetek<\/div>\r\n
lassan v\u00e1ltoztatja meg a folyamatokat<\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n

\u00c9s ez\u00e9rt bukik meg a legt\u00f6bb web\u00e1ruh\u00e1z. a k\u00e9pess\u00e9g, hogy felszerelj\u00e9k \u0151ket. A megrendel\u00e9sek gyorsabban n\u0151nek, mint amennyire k\u00e9pesek vagyunk kezelni \u0151ket.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t05 - Pszichol\u00f3gia\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Mert a marketing l\u00e1that\u00f3.
\n<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u00e1tod.<\/div>\r\n
Kamp\u00e1nyok<\/div>\r\n
sz\u00e1mok<\/div>\r\n
megrendel\u00e9sek<\/div>\r\n <\/div>\r\n
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Nem l\u00e1tod, hogy<\/div>\r\n
folyamatok<\/div>\r\n
hib\u00e1k a k\u00e9szleten<\/div>\r\n
k\u00f6zelg\u0151 k\u00e1osz<\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n

A logisztik\u00e1val csak akkor foglalkoznak, amikor a t\u0171z keletkezik. De akkor m\u00e1r t\u00fal k\u00e9s\u0151.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ha a logisztik\u00e1t nem ismeri, akkor web\u00e1ruh\u00e1za nem \u00e1ll k\u00e9szen a n\u00f6veked\u00e9sre.<\/p>\r\n K\u00e9sz.<\/span>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t06 - Megold\u00e1s\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Mit kell be\u00e1ll\u00edtani a sk\u00e1l\u00e1z\u00e1s<\/em> el\u0151tt .
\n<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
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Nem kell abbahagynia a marketinget. De miel\u0151tt elkezden\u00e9 n\u00f6velni a k\u00f6lts\u00e9gvet\u00e9st: <\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n <\/path><\/svg>\n <\/div>\n \u00e1ll\u00edtsa be a folyamatokat<\/span>\n <\/div>\n
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\n <\/path><\/svg>\n <\/div>\n a k\u00e9zi hib\u00e1k minimaliz\u00e1l\u00e1sa<\/span>\n <\/div>\n
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\n <\/path><\/svg>\n <\/div>\n a rakt\u00e1r felk\u00e9sz\u00edt\u00e9se a nagyobb volumenre<\/span>\n <\/div>\n
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\n <\/path><\/svg>\n <\/div>\n ism\u00e9tl\u0151d\u0151 feladatok automatiz\u00e1l\u00e1sa<\/a><\/span>\n <\/div>\n
\n
\n <\/path><\/svg>\n <\/div>\n felgyors\u00edtja a sz\u00e1ll\u00edt\u00e1st<\/a><\/span>\n <\/div>\n<\/div>\n\n

Ellenkez\u0151 esetben csak felgyors\u00edtod a k\u00e1oszt.<\/strong><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\"\u010do\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t07 - Pozit\u00edv j\u00f6v\u0151k\u00e9p\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
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Ha a logisztik\u00e1t elsaj\u00e1t\u00edtotta, a marketing m\u00e1sk\u00e9pp m\u0171k\u00f6dik.
\n<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ekkor a marketing jelent\u0151sen k\u00f6nnyebb\u00e9 v\u00e1lik.<\/p>\r\n\r\n

\r\n
\r\n t\u00f6bb megrendel\u00e9s kezel\u00e9se stressz n\u00e9lk\u00fcl<\/span>\r\n <\/div>\r\n
\r\n kevesebb hiba = kevesebb panasz<\/span>\r\n <\/div>\r\n
\r\n a boldogabb \u00fcgyfelek visszat\u00e9rnek<\/span>\r\n <\/div>\r\n
\r\n a marketing v\u00e9gre a n\u00f6veked\u00e9st, nem pedig a probl\u00e9m\u00e1kat seg\u00edti el\u0151<\/span>\r\n <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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A marketing hozza a megrendel\u00e9seket.
\nA logisztika d\u00f6nt, ha nem j\u00f6n \u00f6ssze.<\/em><\/h4> \n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t\t\t\t

A legt\u00f6bb web\u00e1ruh\u00e1z ezt ford\u00edtva csin\u00e1lja.
\nA sikeresek nem.<\/p>

A Chameleoon egy olyan sz\u00e1ll\u00edt\u00e1si rendszer<\/a>, amely egy\u00fctt n\u00f6vekszik a web\u00e1ruh\u00e1zzal.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

A legt\u00f6bb web\u00e1ruh\u00e1z elk\u00f6veti ezt a hib\u00e1t P\u00e9nzt \u00f6lnek a marketingbe – de nem saj\u00e1t\u00edtott\u00e1k el a logisztika alapjait. Az<\/p>\n","protected":false},"author":4,"featured_media":37064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-37170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webaruhaz"],"_links":{"self":[{"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/posts\/37170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/comments?post=37170"}],"version-history":[{"count":6,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/posts\/37170\/revisions"}],"predecessor-version":[{"id":37203,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/posts\/37170\/revisions\/37203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/media\/37064"}],"wp:attachment":[{"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/media?parent=37170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/categories?post=37170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chameleoon.sk\/hu\/wp-json\/wp\/v2\/tags?post=37170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}