An e-shop can have a good product and traffic and still not sell as well as it could. Most of the time, it's not one big problem, but multiple smaller things that together make a big difference.
Unnecessarily complicated purchase
If the customer has to think a lot, they’d rather leave.
Typical mistakes:
- checkout on multiple steps
- registration required
- shipping price only at the end
Solution:
Simplify the whole process to the maximum. Fewer steps = more completed orders.
Product pages that do not sell
The customer decides right here.
Typical mistakes:
- only a technical description without an explanation of the benefits
- weak or missing photos
- no reviews
Solution:
Show the value of your product. Clearly, quickly and from the customer’s point of view.
Attendance that brings nothing
Not every click has value.
Typical mistakes:
- targeting campaigns too broadly
- wrong audience
- lack of remarketing
Solution:
Focus on relevant people. Prefer less visits, but better quality.
No working with the customer after purchase
The order goes away and the communication ends.
Typical mistakes:
- no email scenarios
- zero remarketing
- no motivation to return
Slow web
Even a small slowdown means fewer orders.
Typical mistakes:
- large pictures
- unnecessary scripts
- poor hosting
Inefficient logistics
A problem that will only become apparent when the e-shop starts to grow.
Typical mistakes:
- manual processing of orders
- packaging errors
- delays in sending
Summary
Most of these errors can be fixed relatively quickly. Just look at your e-shop through the eyes of the customer and remove unnecessary obstacles.
And if you're held back by logistics or order chaos, Chameleoon can help you automate processes and manage growth without unnecessary complications.